When Marc S. Strachan ’81 arrived at Adelphi as a first-year student four decades ago, he knew he wanted to become successful, he said. But in what field? He considered law because of his gift for public speaking and analytical skills, yet initially declared a major in accounting because he was advised by family members that people always needed accountants. But he found accounting wasn’t the right fit.
As a sophomore, he took a marketing elective and joined the Marketing and Advertising Club led by Professor Gregory Gutman. “I secured a 10-week internship at a marketing company in Manhattan and, from there, I knew then exactly what I wanted to be,” said Strachan, who earned a bachelor’s degree in business with a concentration in marketing.
He went on to become the success he’d aimed to be at many corporations. Most recently, he served as executive vice president and chief client officer at Publicis, a global advertising and public relations company. During his three decades of marketing in the beverage industry, highlights include working with rapper Sean Combs to significantly increase sales of Cîroc vodka and also boosted sales of Tanqueray gin. Strachan is now the chairman of ADCOLOR, a marketing and advertising organization that promotes diversity in advertising, marketing, media and technology.
A giving mentor and Brooklyn native, Strachan is quick to boost his alma mater as well. He urges students to get involved in campus activities and take advantage of Adelphi’s proximity to New York City.
“Having access to high-end, fast-paced Fortune 500 companies just a half-hour away by train is a tremendous advantage,” he said. Having served as president of the Black Student Union and as a campus leader of Alpha Phi Alpha, the country’s largest African American fraternity, he noted the importance of getting involved in campus activities. “The leadership training and relationship-building skills that I received were invaluable,” he said. “If you show the initiative, Adelphi will give you the tools and the opportunities to succeed.”
In 2017, Marc Strachan ’81—now a member of the Adelphi University Board of Trustees—raised the funds to create four scholarships for students. The University will match the annual payout of the endowment dollar for dollar in perpetuity.
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April 1, 2019
Marketing Students Add Muscle to Local Gym’s Image
News
Students in marketing research classes helped solve a real-life problem when they were asked to help an alumnus rebrand his gym.
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Adelphi University, New York, is a highly awarded, nationally ranked, powerfully connected doctoral research university dedicated to transforming students’ lives through small classes with world-class faculty, hands-on learning and innovative ways to support academic and career success. Adelphi is one of just four companies and the only university on Long Island to be named among America’s Best Employers by State for 2023 by Forbes.
A surge in 2024 rankings by U.S. News & World Report—up 19 spots as a Best College, up 85 spots for Social Mobility and up 35 spots as a Best Value College—supports Adelphi’s rising reputation. Adelphi serves more than 7,400 students at its beautiful main campus in Garden City, New York—just 23 miles from New York City’s cultural and internship opportunities—and at dynamic learning hubs in Brooklyn, the Hudson Valley and Suffolk County, as well as online.
More than 119,000 Adelphi graduates have gained the skills to thrive professionally as active, engaged citizens, making their mark on the University, their communities and the world.
Todd Wilson
Strategic Communications Director
p – 516.237.8634
e – twilson@adelphi.edu